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BRIEF
With a growing Asian and international footprint, including plans to fly to and from the UK, AirAsia asked Biss Lancaster to help increase its international profile among business, financial and consumer audiences. |
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RESPONSE
Biss Lancaster drew on the AirAsia CEO’s entrepreneurship and vision to form the airline, to spark the interest of and establish relationships with key media positioning AirAsia as a pioneer of low-cost Asian aviation. |
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ACTIVITY
Targeted briefings between the founder and CEO of AirAsia and key journalists. Ongoing support includes strategic and tactical corporate advice, monitoring international industry news, and maximising AirAsia’s sponsorships of Manchester Utd, Premier League Referees and Williams F1 Team. |
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RESULT
Extensive media coverage including profiles of CEO and AirAsia in business and travel media. Coverage included: The Times, Financial Times, Wall Street Journal Europe, International Herald Tribune, Mail on Sunday and Sunday Express. |
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