Asda Blue Roses

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BRIEF
Provide support to ASDA surrounding key calendar events including Valentine’s Day.

RESPONSE
ERBL commissioned a batch of one off blue roses, which were then launched as THE Scottish rose for passionate Scots who were fed up with buying red roses (often associated with England).

ACTIVITY
Miss Scotland was booked to launch the roses in a mock up of the famous ‘American Beauty’ photography.

RESULT
Widespread Scottish national coverage was achieved in The Scottish Sun, Daily Star and Scottish Daily Express. The activity was also rolled out in Manchester for Manchester City F.C. fans, who again were fed up with buying red roses (Manchester United’s colour!).

Asda Blue Roses



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