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BRIEF
Integrated programme working alongside internal corporate resources to reflect corporate messages/values in positive media stories across the globe.

RESPONSE
Rigorous analysis of angles and stories most capable of delivering corporate values/messages to agreed audiences with maximum impact. Focus: delivering coverage in agreed media.

ACTIVITY
Ensure clear and creative writing, expert BAE Systems spokespeople and arresting imagery to enhance share of voice. Leverage knowledge of supportive journalists and most relevant media across print, broadcast and on-line.

RESULT
Coverage of over 35 topics from apprenticeships, acoustic sensors and flapless air vehicles to support for engineering in schools. Reached more than 44 million people in the UK with AVE in excess of £2.5m.

BAE Systems



	Holly Ward appointed MD London Holly assumes responsibility for the thriving London operation More > Boosting Digital Business Growth Biss Lancaster is ramping up its digital marketing offering by hiring Bill Hunt as Digital & Creative Director More > Global Corporate Sustainability Standard Chartered has hired Biss Lancaster for a wide-ranging international CSR brief More > Corporate reputation research Biss Lancaster has launched a new piece of Global research into the future of the corporate brand. More >


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