Jo Grierson
Director, Brands Division

Jo began her PR career at Shilland Communications, working with iconic brand Levi Strauss, templating brand strategy for exploitation across Europe.

She moved onto The Rowland Company in 1998 and developed her international experience looking after The Smirnoff International Fashion Awards, a global event operating in 32 countries.

Jo also led the global PR account for Invista (formally DuPont Nemours) where she developed awareness and credibility for their flagship brand, Lycra, to both the consumer and B2B audiences.

More recently Jo has worked at Starfish Communications, responsible for developing communication strategies for brands such as Wilkinson Sword, Mamas&Papas, Nestle Waters, Lloydspharmacy, Samsung and Colgate Palmolive.

At Biss Lancaster, Jo leads the Brands Practice Group providing strategic and creative consultancy for such names as Reckitt Benckiser and Huggies,