Lactofree Intolerance Survey

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BRIEF
Euro RSCG Biss Lancaster were tasked with taking Lactofree, a dairy drink for lactose intolerants off the health/food and drink pages and securing national widespread coverage on the news pages.

RESPONSE
A UK intolerance study was commissioned by Euro RSCG Biss Lancaster looking at the top 100 things the UK was intolerant to, to highlight Lactofree’s positioning in the market.

ACTIVITY
Within the top five was Caravans, traffic wardens, James Blunt, cold callers and queue jumpers. James Blunt was the vehicle used to secure large scale coverage in national print and broadcast with 100% reference to Lactofree.

RESULT
The survey is still being talked about 6 months later – Have I Got News For You, BBC Radio 4 and national newspapers regularly reference the 'Lactofree Intolerance survey'.

Lactofree from ARLA Foods



	Holly Ward appointed MD London Holly assumes responsibility for the thriving London operation More > Boosting Digital Business Growth Biss Lancaster is ramping up its digital marketing offering by hiring Bill Hunt as Digital & Creative Director More > Global Corporate Sustainability Standard Chartered has hired Biss Lancaster for a wide-ranging international CSR brief More > Corporate reputation research Biss Lancaster has launched a new piece of Global research into the future of the corporate brand. More >


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