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BRIEF
Mecca Bingo had entered into a cross promotion of its Celebrity Bingo DVD game with Ricky Tomlinson and the Mecca brand. Euro RSCG Biss Lancaster was appointed to generate the maximum amount of publicity around the launch of the DVD game .

RESPONSE
Euro RSCG Biss Lancaster arranged for Ricky Tomlinson to appear and act as a bingo caller at Mecca’s Bolton and Liverpool clubs.

ACTIVITY
Utilising the popularity of Ricky Tomlinson, all key local print and broadcast media were invited to the clubs for one to one interview sessions .

RESULT
The Ricky Tomlinson DVD launch was a success, achieving a three minute piece on Granada ITV news, front page of the Liverpool Echo, a preview piece, front page and page three in The Bolton News, as well as a video clip on The Bolton News online.



	Holly Ward appointed MD London Holly assumes responsibility for the thriving London operation More > Boosting Digital Business Growth Biss Lancaster is ramping up its digital marketing offering by hiring Bill Hunt as Digital & Creative Director More > Global Corporate Sustainability Standard Chartered has hired Biss Lancaster for a wide-ranging international CSR brief More > Corporate reputation research Biss Lancaster has launched a new piece of Global research into the future of the corporate brand. More >


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