RSM International

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BRIEF
Already the world’s seventh largest member organisation of independent accounting and consulting firms, RSM International is strengthening rapidly. Maximising reputation and brand recognition is important in powering this growth.

RESPONSE
Upweight impact globally by communicating common messages/tools, nurturing a collaborative culture; target cross-border media; stimulate member firms’ active participation in PR; promote proprietary research demonstrating credible evidence of business leadership.

ACTIVITY
Authoritative cross-border media relations; coordination of Global Communications Team, stimulating engagement through Weekly Industry Monitor/success-sharing; maximising research impact (Market Value Survey, Global Business Forecast) providing local market launch PR Toolkit.

RESULT
Out-performed previous year’s media coverage across all targets, including profiles, proprietary research and by-lined articles from experts within RSM International.

RSM International



	Holly Ward appointed MD London Holly assumes responsibility for the thriving London operation More > Boosting Digital Business Growth Biss Lancaster is ramping up its digital marketing offering by hiring Bill Hunt as Digital & Creative Director More > Global Corporate Sustainability Standard Chartered has hired Biss Lancaster for a wide-ranging international CSR brief More > Corporate reputation research Biss Lancaster has launched a new piece of Global research into the future of the corporate brand. More >


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