Stanleybet International

		Home
		Who We Are
		What We Do
		How We Work
		Clients
		Careers
		Contact Us
		Case Studies
		Consumer
		Health
		Corporate
		B2B
		International
		Manchester
		Edinburgh
		Links
		Callback
		Global Tools

BRIEF
After twice successfully challenging Italian interpretation of EC law at European Court of Justice, campaign for right of independent bricks-&-mortar sports betting Stanleybet to operate in all chosen EU markets.

RESPONSE
Integrate European PR/public affairs; distinguish Stanleybet’s specific leisure betting offer from on-line/other gambling; although small, ensure share-of-voice by positioning as authoritative source/commentator for media/governments on sector developments at EC.

ACTIVITY
Orchestrate briefings with ever-widening contacts within EC/parliament/other national governments in line with business development strategy. Support with data-based website, newsletter, on and off record media briefings and other press activity.

RESULT
Despite continuing opposition often primed by vested interests, Stanleybet operates successfully in its chosen markets and continues to expand.

Stanleybet International



	Holly Ward appointed MD London Holly assumes responsibility for the thriving London operation More > Boosting Digital Business Growth Biss Lancaster is ramping up its digital marketing offering by hiring Bill Hunt as Digital & Creative Director More > Global Corporate Sustainability Standard Chartered has hired Biss Lancaster for a wide-ranging international CSR brief More > Corporate reputation research Biss Lancaster has launched a new piece of Global research into the future of the corporate brand. More >


	Callback Please click here if you would like one of our specialists to contact you