Breast Cancer Care Scotland

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BRIEF
For the fourth year running, Biss Lancaster was appointed to publicise the fundraising fashion shows and maximise awareness of Breast Cancer Care’s services across Scotland.

RESPONSE
PR activity centred on the 20 models taking part, all of whom had been diagnosed with breast cancer. Their personal stories gave a strong platform for communicating key messages and raising awareness.

ACTIVITY
Biss Lancaster issued a series of releases, sold in features, secured a partnership with No 1 magazine, and arranged a photocall with Miss Scotland as well as setting-up broadcast interviews.

RESULT
The 2008 Scottish fashion shows achieved over 50 pieces of coverage including two national TV features – a first for the PR campaign - and five radio interviews.

Breast Cancer Care 2008



	Holly Ward appointed MD London Holly assumes responsibility for the thriving London operation More > Boosting Digital Business Growth Biss Lancaster is ramping up its digital marketing offering by hiring Bill Hunt as Digital & Creative Director More > Global Corporate Sustainability Standard Chartered has hired Biss Lancaster for a wide-ranging international CSR brief More > Corporate reputation research Biss Lancaster has launched a new piece of Global research into the future of the corporate brand. More >


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