E45 from Reckitt Benckiser

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BRIEF
Reckitt Benckiser tasked Biss Lancaster with devising a communications programme to promote E45 to healthcare professionals by encouraging prescribing of the product and compliance with new NICE Guidelines.

RESPONSE
As E45 is an established brand, Biss Lancaster devised a strategy to reach healthcare professionals by communicating the brands medical credentials. The programme communicated recommended quantities of emollients and outlined best practice for eczema management.

ACTIVITY
A complete programme was developed utilising press releases, tear off pads, articles, patient leaflets, training modules and competitions in trade publications.

RESULT
Tailored articles and coverage across healthcare professional titles ensures E45 sustains its place as number 1 skincare brand. E45 was recently awarded a Top Performing Brand in P3 magazines annual awards.

E45 from Reckitt Benckiser



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