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BRIEF
Reporting to the Minister of Economy & Innovation, coordinate an international campaign to ensure Portugal is represented fully in the international media as a pioneering, modern nation-state. |
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RESPONSE
Gain exposure for Portuguese Presidency of the EU and strategic positioning for Treaty of Lisbon signing ceremony, followed by focus on economic themes including Portugal’s success in renewable energies and tourism. |
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ACTIVITY
Provide strategic guidelines and activities for our network agencies. Arrange Ministerial interviews, placed articles, editorial comment and high profile speaking opportunities. |
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RESULT
Over 50 features, interviews, editorials in publications including The Economist, FT, FAZ, La Tribune, International Herald Tribune, The Times, Time, Newsweek, Le Monde, Il Sole 24 Ore, El Pais. |
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