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		Global Tools

BRIEF
In a highly competitive market, raise awareness of Hogg Robinson Group plc (HRG) the international corporate travel services company, its value offering and comprehensive portfolio of business travel related products and services.

RESPONSE
Long-term global involvement gives HRG’s Consulting division unique insight into business travel trends including hotel usage. Showcasing this insight, using proprietary data as differentiator, helps establish HRG’s expert reputation.

ACTIVITY
Exploiting close media relationships, we maximise national and international reach of HRG’s annual Hotel Survey/half-yearly update. From identification of salient stories to drafting/placement of multiple releases, we manage the entire operation.

RESULT
The Survey has become a trusted and looked-for indicator, establishing HRG’s prominence. Coverage on/off line has increased year-on-year, with greater international reach in line with HRG’s global footprint.

HRG



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