Jaguar Cars

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BRIEF
Jaguar were looking to reposition their cars to the media and appointed Euro RSCG Biss Lancaster to unveil the new XK car and communicate their new ‘Gorgeous’ proposition to the lifestyle press.

RESPONSE
Euro RSCG Biss Lancaster proposed holding an exclusive media briefing with some of the key lifestyle editors at the Soho Hotel. The event was hosted by Jaguar’s director of design, Ian Callum and head designer at Kilgour, Carlo Brandelli.

ACTIVITY
The event was attended by editors of some of the most influential lifestyle titles including Grazia, Wallpaper, Esquire and Condé Nast Traveller.

RESULT
The event took the brand into a completely new direction and forged relationships with key luxury and lifestyle media. Coverage for the brand and the new XK was negotiated with all journalists attending.



	Holly Ward appointed MD London Holly assumes responsibility for the thriving London operation More > Boosting Digital Business Growth Biss Lancaster is ramping up its digital marketing offering by hiring Bill Hunt as Digital & Creative Director More > Global Corporate Sustainability Standard Chartered has hired Biss Lancaster for a wide-ranging international CSR brief More > Corporate reputation research Biss Lancaster has launched a new piece of Global research into the future of the corporate brand. More >


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