London Thames Gateway

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BRIEF
Raise awareness and understanding of LTGDC and its role in delivering the government’s sustainable communities agenda among stakeholders especially the business, developer and investment communities, government and local government.

RESPONSE
Ensure clear messaging from authoritative spokespeople to gain prominent share of voice at key fora; focus on specific projects which showcase the organisation’s strategically important initiatives.

ACTIVITY
Launch the National Skills Academy for Financial Services by hosting two events aimed at distinct audiences to maximise awareness of the state-of-the-art facilities and provide opportunity for informed discussion.

RESULT
Covered by FT, Independent, Mail on Sunday, BBC London Tonight, NuSound radio, Evening Standard, local press, regeneration and financial services press.Over 50 contacts (developer, investor, public sector, education) at stakeholder reception.

London Thames Gateway



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