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BRIEF
Support Munich-based MAN AG’s drive to create a UK profile better reflecting the company’s breadth and value as one of Europe’s leading transport-related engineering groups. |
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RESPONSE
A perception audit identified major gaps in understanding among opinion-forming journalists key to the Group’s success. Foster direct relationships with business units to mine stories portraying Group’s diversified strengths. |
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ACTIVITY
Our knowledgeable ‘press office’ now generates case studies & by-lined articles, leads press trips locally and to Germany maximising exposure of technological advancements and market developments. |
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RESULT
We have become journalists’ first call. Paid on results, maximum reward for quantity and quality of coverage has been achieved every month, leading to a widening brief. |
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Callback
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