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BRIEF
Raise and maintain awareness of Middlebrook Retail and Leisure Park in Bolton, the UK’s largest retail park, with its mixture of retail and leisure businesses, and highlighting the park’s community links and ties. |
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RESPONSE
Biss Lancaster exploited close relationships with the local media to maximise a competition placed in the Bolton News asking people to write in nominating their local green heroes. |
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ACTIVITY
Top entries were profiled in the paper across four categories and the winners of each category were chosen by the newspaper’s readers. |
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RESULT
The Greenest Heroes activity was hugely successful, receiving a large number of entries, achieving numerous pieces of coverage and winning Middlebrook a prestigious Purple Apple Award from the British Consortium of Shopping Centres. |
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