BISS LANCASTER TO HANDLE THE UK LAUNCH OF THE NEW
ISKLAR NORWEGIAN GLACIAL NATURAL MINERAL WATER

Euro RSCG Biss Lancaster has been appointed as the UK PR agency for Isklar, a Glacial Natural Mineral Water launching in the UK in Spring 2008.

With a £2m+ marketing budget, the following agencies have also been appointed to handle the UK launch; Blue Marlin is the creative agency behind the new brand identity, positioning, packaging and design developments - along with their digital partner Hugo & Cat, they are also behind the creation and development of the new website. All advertising will be handled through Hooper Galton, whilst media shall be controlled by MPG. Intelligent Marketing has been appointed as the BTL agency.

Captured at source from a 6000 year old glacier within the enchanted wilderness of the remote Hardanger region, Isklar will be the first Norwegian bottled water brand available in mainstream retail across the UK. The Hardanger region is a breathtaking expanse of unsurpassed natural beauty with soaring mountains, cascading waterfalls and mysterious crystal-clear fjords. Meaning simply, ice-clear in Norwegian, Isklar is naturally filtered through glacier ice and aquifer rock, creating water that is so exceptionally low in mineral content it delivers an unmatchable crisp taste that is both pure and invigorating.

The PR strategy will promote the unique heritage of the Isklar brand as well as support its premium positioning in the market. The account will be led by Head of Luxury & Lifestyle Melanie Charlesworth.