BISS LANCASTER LEEDS THE WAY IN SHOPPING CENTRE PR
Biss Lancaster has been appointed by Leeds based shopping mall, St Johns Centre, to handle its public relations programme for 2008. The account will be serviced out of the consultancy’s Manchester office and a three strong account team will be headed by Melissa Hinds, board director of Biss Lancaster.
Hinds comments: "Winning a new account is a fantastic start to the New Year and we are looking forward to drawing on our retail experience to help boost St Johns Centre’s profile in and around the Leeds area."
The team at Biss Lancaster will report to St Johns Centre manager, Laurie Barton Wright, who comments: “When it comes to retail PR and shopping centres in particular, Biss Lancaster has an unrivalled reputation and experience, including Manchester Arndale and The Lowry Outlet Mall. The programme for 2008 will include a number of CSR related projects, as well as individual retailer support.”
St Johns Centre joins high profile accounts such as Manchester Arndale, Lowry Outlet Mall, Middlebrook Retail and Leisure Park, ASDA, Mecca Bingo, Dairy Farmers of Britain, Pets At Home, Staples, Holts Brewery, Bank of Scotland and University of Cumbria in Biss Lancaster’s Manchester portfolio of clients. |