Skinbliss Media Launch

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Skinbliss Media Launch with Emma Griffiths

BRIEF
Launch the Skinbliss product range to the media, highlight its benefits and discuss the technology behind Skinbliss, and provide an open forum to share editorial, advertorial and promotional opportunities. The media campaign would also launch a celebrity face for the campaign and set up media interviews with key titles.

RESPONSE
Biss Lancaster organised an event using TV presenter and model, Emma Griffiths, well known for her fabulous skin, as celebrity ambassador. St Martin's Lane Hotel was chosen as the venue for the event due to its central location, opulence and experience in fashion and beauty launches.

ACTIVITY
The event was operated on an informal basis, to encourage media contacts with limited time just to pop in. Interviews were set up with Emma and guests also enjoyed champagne, canapés and a relaxing hand massage. A Skinbliss technology demonstration enabled visitors to see the science behind the formulation.

RESULT
With a target of 20 journalists, over 60 journalists attended the event from national consumer titles such as Cosmopolitan, Bella, Elle, Grazia, Glamour, Prima, Zest and Beauty Magazine.

Skinbliss



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