United Technologies Corporation

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BRIEF
Build awareness of UTC in Europe in the business and investor community and act as European press office for the 18th largest US manufacturer.

RESPONSE
Manage agency network based in key European markets to provide media relations focused on building profile of UTC, its energy efficiency initiatives, its management and subsidiary companies in national business press.

ACTIVITY
Monitor emerging issues and provide early day online summary for worldwide executives; highlight relevant stories/profile opportunities to ensure UTC is portrayed as an alluring investment.

RESULT
Shareholder/calendar information now covered regularly by key media. Media briefings and feature approaches create impactful profiles of executives in press across Europe. Awareness tracking has demonstrated greater awareness and favorability amongst stakeholders.

United Technologies Corporation



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