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BRIEF
To provide a twelve month media relations campaign moving the station from its launch and establishing the offer to both listeners and commercial partners. |
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RESPONSE
At the heart of the campaign was event management support for all Xfm gigs, also including competitions, feature placement and media relations involving both presenters and A-list bands. |
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ACTIVITY
Events covered throughout the campaign including Xfm Weekender, O2 sessions, Winter Wonderland and exclusive gigs with Embrace, Keane, Ocean Colour Scene, the Charlatans and Maximo Park. |
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RESULT
98 pieces of coverage achieved across a host of national, regional, lifestyle and music publications including the Sunday Times Scotland, The Daily Record, News of the World, the Scottish Sun, the List and NME. Total circulation of nearly 30 million. |
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Callback
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